Unformatted text preview: What are the benefits and potential weaknesses of the generic strategy easyCar has chosen? Are easyCar’s business model and generic strategy supportive of each other? 6. Is easyCar justified in refusing to allow customers the seven day cancellation window required by the United Kingdom’s Office of Fair Trading? Why or why not? What about easyCar’s policy of publicly posting pictures of customers with a rental 15 or more days overdue? Is this justified? Would you rent from easyCar given these terms? 7. What recommendations would you make to enable Stelios to rapidly expand easyCar and to prepare it for an initial public offering of stock in 2004?...
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- Spring '11
- Car rental, rental car industry, generic competitive strategy, Western European car