Assignment Questions 1. What are the chief elements of Zoës Kitchen’s strategy? Which of the five generic strategies discussed in Chapter 5 is Zoës Kitchen pursuing? Does Zoës appear to be taking actions that are consistent with a single generic competitive strategy? 2. How well is Zoës strategy working? What evidence is there to indicate that the strategy is producing its intended results? 3. What are the chief economic and business characteristics of the fast casual segment of the fast food industry? 4. What does your five forces analysis of the fast casual segment of the fast food industry tell you about the competition facing Zoës Kitchen? Which forces are the strongest? Which are the weakest? 5. What forces are driving changes in the fast casual segment of the fast food industry? 6. How would you position Zoës Kitchen on a strategic group map of the fast casual segment
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fast food industry, fast casual segment, Zoes Kitchen