Case13_KodakatCrossroads - Has the strategy been effective...

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Assignment Questions 1. What are the standout features of the photography equipment industry? How do economic characteristics differ between the film-based and digital segments? 2. What is competition like in the photography equipment industry? What competitive forces seem to have the greatest effect on industry attractiveness? 3. How is the photography industry changing? What are the underlying drivers of change and how might those driving forces individually and collectively change competition in the industry? 4. What key factors determine the success in the digital segment of the industry? 5. What is Kodak’s strategy to compete in the digital photography industry?
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Unformatted text preview: Has the strategy been effective? 6. What are Kodak’s key resource strengths and weaknesses? What new market opportunities does the company have? What threats do you see to the company’s future well being? 7. What is your evaluation of Kodak’s financial performance? Should shareholders be pleased with the performance resulting from Kodak’s strategy? 8. What recommendations would you make to Kodak’s chief managers to become the leader the digital photography industry? What is the relative importance of camera sales, printer sales, digital photo processing, and printing supplies?...
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