Case 14 Assignment Questions 1. What is competition in the twin-engine segment of the general aviation industry like? Which competitive forces seem to have the greatest effect on industry attractiveness? 2. What are the key success factors for competing in the twin-engine segment of the general aviation industry? 3. As a business start-up, what key resource strengths and competitive capabilities has Adam Aircraft developed? What are its resource weaknesses and competitive liabilities? What market opportunities exist? Do external threats to its success exist? 4.
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