Case15_KRCBTelevision - Case 15 Assignment Questions 1 What...

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Case 15 Assignment Questions 1. What are the key elements of KRCB’s present strategy? 2. How well is the present strategy working? What do you see as the strengths and weaknesses in KRCB’s present strategy? 3. What is competition like in the radio and TV public broadcasting industry? Which of the five forces is the strongest? Which is the weakest? 4. How is the radio and TV broadcasting industry changing? What impacts will these driving forces have on KRCB—will they be favorable or unfavorable and why? 5. Where would you put KRCB on a strategic group map of the TV/radio industry in the San Francisco Bay area? 6. What does a SWOT analysis reveal about KRCB’s situation and future prospects? Is its outlook favorable or unfavorable? Why? Is KRCB on shaky ground? Why or why not?
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This note was uploaded on 07/15/2011 for the course BUS A 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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