Unformatted text preview: be impressed with the company’s financial performance since 1999 and its market performance since August 2004? Please conduct a financial analysis to support your position—you may wish to use the financial ratios presented in Table 1 of Chapter 4 as a guide in doing your financial analysis of the company. 6. What are the company’s key resource strengths and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present? 7. What recommendations would you make to Google’s triumvirate top-management team to sustain its competitive advantage in the search engine industry? How should it best deal with threats presented by Microsoft, Yahoo, and others?...
View Full Document
- Spring '11
- The Key, Yahoo!, search engine