Unformatted text preview: Chapter 4 to support your answer. 7. What is your evaluation of Copperfield’s Books’ recent financial performance (see Table 4.1 in Chapter 4 for potential financial ratio calculations)? Where do you see areas of strength? Where are areas for improvement? 8. What does a SWOT analysis of Copperfield's reveal? What are Copperfield's Books’ core competencies? Its distinctive competencies? Does it have a competitive advantage? How does Copperfield's Books compare to its competitors in a weighted competitive strength assessment? 9. How can Montan position Copperfield's Books vis-à-vis its larger competitors? Should Tom Montan proceed with his plan to open the Bel Aire Plaza store in Napa? Are there other strategic options that he might have overlooked? What are the pros and cons of each strategic option?...
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- Spring '11
- Management, Copperfield, U.S. bookselling industry