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Case20_HarleyDavidson - Assignment Questions 1 What are the...

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Assignment Questions 1. What are the dominant business and economic characteristics of the global motorcycle industry? What is the industry like? 2. What cross country differences in cultural, demographic, and market conditions exist in the global motorcycle industry? 3. What are the key elements of Harley-Davidson’s competitive strategy? How has the company utilized offensive and defensive moves to secure its position as the leader of the heavyweight motorcycle segment? Does it appear that Harley-Davidson’s strategy is working? Is its performance acceptable? 4. How strongly is Harley-Davidson positioned in international markets? How does the
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