Case32_KimptonHotels - Would you require each potential...

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Assignment Questions 1. What are the fundamental elements of Kimpton Hotels’ strategy? Which of the five generic strategies do you believe Kimpton Hotels is pursuing? How well is it working? 2. What does a SWOT analysis of Kimpton Hotels reveal about Kimpton’s situation? 3. What are the key elements of Kimpton Hotels’ EarthCare program? Is there is a “business case” for the EarthCare program? What are the costs and benefits associated with the EarthCare program? 4. What are the potential risks of Kimpton’s EarthCare program to its business model? 5. What metrics could you use to measure the success of the EarthCare program?
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Unformatted text preview: Would you require each potential product to stand on its own, meeting the criteria that it cost no more than existing products? Or should the greening program be treated as a whole, with some products allowed to exceed existing costs as long as the entire program is “cost-neutral.” What are some advantages or disadvantages of each approach? 6. What do you see as the primary challenges in implementing Phases II and III? 7. How should Michael Pace address those challenges? 8. Should Kimpton Hotels proceed with Phases II and III? What are the implications if it does not?...
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