SMMBCM501A Plan, Implement and Manage Blog and Content Marketing_TASK1.pdf - Project template 10118NAT Diploma of Social Media Marketing SMMBCM501A Plan

SMMBCM501A Plan, Implement and Manage Blog and Content Marketing_TASK1.pdf

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Project template 10118NAT Diploma of Social Media Marketing SMMBCM501A Plan, Implement and Manage Blog and Content Marketing Unit 1 Assessment Task 1
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2 Assessment Task 1 CONTENT MARKETING STRATEGY & IMPLEMENTATION MARIA JOSE VEGA 01 MAY CONTENTS: STAGE 1. Research & Business Overview 1.1 Business Overview 1.2 Marketing Opportunities 1.3 Content Audit 1.4 SEO Audit 1.5 Content Constraints 1.6 Blog & Content Marketing Trends STAGE 2. Content Marketing Strategy 2.1 Brainstorm Content Topics 2.2 Blog & Content Marketing Strategy 2.3 Legal & Ethical Requirements
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© SOCIAL MEDIA COLLEGE 1.1 BUSINESS OVERVIEW Provide an overview of your chosen organisation by answering the questions below: 1. What is the name of the organisation? Outer Space Removal 2. What products and/or services does the organisation offer? Outer Space Removals is a small and new company which offers a removal service. 3. Who are the organisation’s target customers? The target to the company aims is from the young and independent adult (20+) to adults . 4. What are the main sales channels? Online, wholesale, retail, telesales, etc. The service diffusion way used by the company is through merchandising (presentation cards and fridge magnets) Facebook and Instagram. 5. Where is the organisation located? What geographies does the organisation operate in? The organization is located in Bondi Beach, but they are able to work around Sydney and beyond if it's required by the client.
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© SOCIAL MEDIA COLLEGE 1.2 MARKETING OPPORTUNITIES Digital & Social Media Marketing Objectives SWOT Analysis Blog & Content Marketing Opportunities Qualitative marketing objective(s):
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