Case Study 3 Baby Formula - Week 2

Case Study 3 Baby Formula - Week 2 - Case Study #3: Baby...

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Case Study #3: Baby Formula – Week 2 In one paragraph, supported with evidence from your text and from other research, answer 1 (one) of the following questions. Be sure to include the text of the question itself with your answer: a. Describe the marketing strategies of the companies involved in the case (distinguish the marketing methods used by the drug companies from those used by the food companies). Describe the strategies used by the critics of the infant formula companies. Explain the concerns of the critics of the formula companies. b. Assess the promotional practices of the companies in terms of the moral standards that you think are appropriate for the sort of environment in which the companies are operating. Relate your assessment to the three theories of the manufacturer's duties discussed in the chapter. Are any of these three theories particularly appropriate or inappropriate for the Third World context within which the infant formula companies operate? Evaluate the advertisements used by the companies. Do companies have a duty to ensure that consumers do not misuse their
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This note was uploaded on 07/16/2011 for the course PHI 445 taught by Professor None during the Spring '09 term at Cornell University (Engineering School).

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