Marketing plan week 1

Marketing plan week 1 - CAKE Love for Cake Marketing Plan 1...

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CAKE FOR LOVE Love for Cake Marketing Plan 1 Love for Cake A Marketing Plan Presented by Abbigail Hjerpe Submitted to DeVry Online Professor Michelsen BUSN319 July 10, 2010 Table of Contents Company Description-----------------------------------------------------------------------------------------3 Mission Statement---------------------------------------------------------------------------------------------3 Goals------------------------------------------------------------------------------------------------------------4 Nonfinancial---------------------------------------------------------------------------------------------------4 Competitive Advantage--------------------------------------------------------------------------------------5 SWOT Analysis-----------------------------------------------------------------------------------------------6
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Love for Cake Marketing Plan 2 Company Description Love for Cake was once a dream for entrepreneur Abbigail Hjerpe. She began putting this dream into progress by taking classes at DeVry University for her bachelor’s degree in business management and entrepreneurship. At the same time, every month she would bake a cake from home in her small kitchen in Raytown Missouri. She baked cakes for birthdays and holiday events, and then she would give them away and use it as a learning process. After having many pleased guests Abbigail Hjerpe feels the need to start her own business in cake baking and decorating. After going to quite a few grocery stores Abbigail Hjerpe gets ideas, but also looks into the cost of the cakes and pricing of cakes in local grocers. After studying some of the prices it is
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Marketing plan week 1 - CAKE Love for Cake Marketing Plan 1...

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