Marketing plan week 7

Marketing plan week - CAKEAKE C Place Price of essentials plus time Word GainFew Objective Promotion Marketing Competition PriceAwareness of mouth

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CAKE FOR LOVE Lifecycle Introductory Marketing Objective Gain Awareness Few Competition Product Many Price of essentials plus time Price Word of mouth Promotion Place (Distribution) One small store in a popular shopping center CAKE FOR LOVE Abbigail Hjerpe Owner, President, and CEO Pastry Chef Manager Cashier Customer Support Barista Financing Love for Cake Marketing Plan 1 Love for Cake A Marketing Plan Presented by Abbigail Hjerpe Submitted to DeVry Online Professor Michelsen BUSN319 August 16, 2010 Table of Contents Executive Summary-------------------------------------------------------------------------------------------4 Company Description-----------------------------------------------------------------------------------------4 Strategic Focus and Plan-------------------------------------------------------------------------------------4 Mission Statement----------------------------------------------------------------------------------------4 Goals--------------------------------------------------------------------------------------------------------5 Nonfinancial--------------------------------------------------------------------------------------------5 Competitive Advantage-----------------------------------------------------------------------------------5 Situation Analysis---------------------------------------------------------------------------------------------6 SWOT Analysis--------------------------------------------------------------------------------------------6 Environmental Scan---------------------------------------------------------------------------------------7 Consumer Analysis----------------------------------------------------------------------------------------8 Key Influences-------------------------------------------------------------------------------------------------9 Marketing Mix-Place--------------------------------------------------------------------------------9 Socio-Cultural-Personal Influence-----------------------------------------------------------------9 Socio-Cultural-Social Class-------------------------------------------------------------------------9 Psychological –Values, Beliefs, and Attitudes---------------------------------------------------9 Psychological-Motivation-------------------------------------------------------------------------10 Situational-Physical Surroundings---------------------------------------------------------------10 Economic Analysis---------------------------------------------------------------------------------10 Market-Product Focus---------------------------------------------------------------------------------------10 Missing Components-------------------------------------------------------------------------------10 Product Market Grid--------------------------------------------------------------------------------12 Product Lifecycle-----------------------------------------------------------------------------------13 Branding------------------------------------------------------------------------------------------------------15
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This note was uploaded on 07/16/2011 for the course BUSN 319 taught by Professor Michelsen during the Summer '10 term at DeVry Kansas City.

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Marketing plan week - CAKEAKE C Place Price of essentials plus time Word GainFew Objective Promotion Marketing Competition PriceAwareness of mouth

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