Jessica_Clifton_ BUS508_assignment 2 (Autosaved)

Jessica_Clifton_ BUS508_assignment 2 (Autosaved) -...

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Inovation Beyond the Internet Amazon’s E Business Model; Innovation Beyond the Internet Jessica J. Clifton The Business Enterprise Dr. Cynthia Davies May 2, 2011 Abstract Change is one of the one few definite facts of life, without change many things would become obsolete. Peter F. Drucker describes innovation as the specific instrument of entrepreneurship; he calls it the act 1
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Inovation Beyond the Internet that endows resources with new capacity to create wealth. Innovation is key to our everyday lives webseter's defines it as change that creates a new dimension of performance. According to Business week; t oday, innovation is about much more than new products. It is about reinventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalization widen the pool of new ideas, it's about selecting and executing the right ideas and bringing them to market in record time. ( Drucker) In the 1990s, innovation was about technology and control of quality and cost. In today’s world it's about taking corporate organizations built for efficiency and rewiring them for creativity and growth. "There are a lot of different things that fall under the rubric of innovation," says Vijay Govindarajan, a professor at Dartmouth College's Tuck School of Business and author of Ten Rules for Strategic Innovators: From Idea to Execution . "Innovation does not have to have anything to do with technology."( Govindarajan) According to barnesandnobelinc.com ; Barnes and Noble was founded with humble beginnings in the 1960 by Leonard Riggio, the company's chairman, began his bookselling career while attending New York University. While working as a clerk in the university bookstore, he became convinced that he could do a better job serving students, and he opened a competing store of his own. With a small investment, Riggio established the Student Book 2
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Inovation Beyond the Internet Exchange in Manhattan's Greenwich Village in 1965. The store quickly became one of New York’s finest bookstores, known for its knowledgeable staff, wide selection and great service. By the early 70’s Riggio’s business, included six other college bookstores, and the flagship store in Manhattan. Lennard Riggio transformed the Fifth Avenue Barnes and Noble from a failing store into "The World’s Largest Bookstore," with 150,000 textbook and trade titles. Mr. Riggio’s commitment to students continues today through Barnes & Noble College Booksellers, a wholly owned subsidiary of Barnes & Noble that operates more than 600 college bookstores on college and university campuses in 50 states, serving nearly 4 million students and more than 250,000 faculties. An inovatator of his time Lennard Riggio was the first bookseller in America to advertise on television. Airing in the New York market, the Barnes & Noble “Of Course! Of Course!” commercials won awards and were so memorable that customers still
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Jessica_Clifton_ BUS508_assignment 2 (Autosaved) -...

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