Jessica_Clifton_ BUS508_assignment_5_notes

Jessica_Clifton_ BUS508_assignment_5_notes - Diversity in...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Diversity in products PepsiCo 1. 19 mega brands that each generated $1 billion or more in 2010 2. Pepsi co has divided its product lines into three segments a. Fun-for-You which includes favorites like Pepsi i. Starbucks bottled ice coffee ii. b. Better-for-You foods i. Baked Lays and other such foods and beverages that have low levels of total fat, saturated fat, sodium & added sugar all foods are in line with global dietary intake recommendations. c. Good-for-You foods i. Like Qacker oats that include whole grains, ii. fruits, vegetables, iii. low-fat dairy CCE - Coca- cola clasic is recognized as the world’s most valuable brand 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1. Top regular beverages a. Coca-Cola b. Diet Coke/Coke Light c. Fanta brands d. Coca-Cola Zero 2. Zero calorie beverage 3. Energy drinks a. Monsters 4. Still and sparkling waters a. Dasani 5. Juices and juice drinks a. Capri Sun b. Hi - C 6. Sports drinks a. Powerade 7. Coffee-based beverages and teas a. Nestea Brands Corporate Culture 2
Background image of page 2
1. Care for our customers, our consumers and the world we live in i. understanding consumers and communities ii. the fostering of a spirit of generosity iii. going the extra mile to show caring 2. Sell only products we can be proud means just that! 3. Speak with truth and candor i. Take the high road and maintain open honest communicaation 4. Balance short term and long term i. Foucus on sustainable growth and ensure ideas and solutions that are relevant both now and in the future 5. Win with diversity and inclusion i. embracing people with diverse backgrounds, traits and ways of thinking ii. allow room for new perspectives in the workplace and encourages innovation 6. Respect others and succeed together i. Through mutual respect of its emplyoyees, consumers and the world
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 9

Jessica_Clifton_ BUS508_assignment_5_notes - Diversity in...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online