Jessica_Clifton_ BUS508_assignment_5Q5

Jessica_Clifton_ BUS508_assignment_5Q5 - CORPERATE...

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CORPERATE RESPONSIBITY A Non Financial Comparison Jessica J. Clifton Business Enterprise 508 Dr. Cynthia Davies May 16, 2011
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Diversity in products Coca-Cola Enterprises’ flagship product Coke Classic is recognized as the world’s most valuable brand; CCE’s portfolio encompasses a broad range of regular and zero calorie beverage categories including energy drinks, still and sparkling waters, juices, sports drinks, juice drinks, coffee-based beverages and teas. CCE has continually enhanced their portfolio with innovative brand extensions and new products. For example, in 2009 they expanded their energy portfolio through distribution of Monster brands, glaceau brands such as smart water, vitamin water, vitamin energy, Schweppes, and Abbey Well water in Great Britain. Coca-Cola Enterprises' extensive brand portfolio includes the best, most popular beverage brands in the world. CCE’s top five brands include, Coca-Cola, Diet Coke/Coke Light, Fanta brands, Coca- Cola Zero, and Capri Sun. ("The best brands," May) In an industry full of choices PepsiCo, Inc. is also an industry leader with 19 mega brands that each generated $1 billion or more in 2010 annual retail sales estimated to be worldwide retail sales in the billions. They measure the quality of their brands by their ability to satisfy the thirst of people everywhere, so PepsiCo’s goal has been to continuously evolve their beverages to meet the unique taste preferences of customers in the communities where they live. PepsiCo has divided its product lines into three segments, Fun-for-You which includes favorites like Pepsi, Starbucks bottled ice coffee, Lays and of course Doritos; Next they have the Better-for-You foods these are foods and beverages that have low levels of total fat, saturated fat, sodium and/or added sugar that are in line with global dietary intake recommendations. Included in this category are products such as baked snacks with lower-fat content and beverages with fewer or no calories and less added sugar; Finally there is the Good-for-You foods which are foods and beverages that deliver positive nutrition through the
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inclusion of whole grains, fruits, vegetables, low-fat dairy, nuts and seeds or significant amounts of important nutrients, while moderating total fat, saturated fat, sodium and/or added sugar. They also include products that have been specifically formulated to provide a functional benefit, such as addressing the performance needs of athletes. From both industry leaders what began as a classic beverage offering has expanded into a diverse portfolio, encompassing a wide-range of categories that includes: energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas. Weather you reach for CCE or PepsiCo both brands have grown from a single soft drink
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This note was uploaded on 07/17/2011 for the course BUS 508 520 taught by Professor Na during the Spring '11 term at Strayer.

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Jessica_Clifton_ BUS508_assignment_5Q5 - CORPERATE...

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