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April 26, 2020Cozette Salguero / Marketing (BSBA) / SeniorMKT 437: Sales Management / Prof. Clarke / Spring 2020NKE Nike / Dow 30 / Individual AssignmentCompany BioNike has been operating as the leading brand of the sports and the fashion accessories in the international market. It has been developing itself from being exclusively owned to a multinational company operating through stores and online marketing. The aim of the paper is to analyze the market of Nike as it is operating and expanding on a regular basis. The organization has focused on athletic footwear, accessories, equipment and apparel. The organization that has begun a footwear brand has diversified its scope to enhance their brand identity in the global market where they are trying to expand1. Founded as an importer of Japanese shoes, Nike Inc. has grown to be the world's largest marketer of athletic footwear, holding a global market share of approximately 37%. In the United States, Nike products are sold through about 22,000 retail accounts; worldwide, the company's products are sold in more than 160 countries. Both domestically and overseas Nike operates retail stores, including Nike Towns and factory outlets. Nearly all of the items are manufactured by independent contractors primarily located overseas with Nike involved in the design, development, and marketing. Nike Inc. includes the Nike, Converse, Hurley, and Jordan brands and the company is headquartered in Beaverton, Oregon, in the United States. RevenuesThe organization has several subsidiary brands that have contributed to the development of the design and the marketing process of the organization. The market has been distributed with accessories aimed at the youth. The market cap of the organization can be counted to the amount of $137.84B while