In the Key success factors

In the Key success factors - Apple has always stood out for...

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Apple has always stood out for its innovation (See APPENDIX 4: Internal Analysis Competitive Advantage Building Blocks), developing and bringing to market “blockbuster” products such as the iMac and the iPod. Unfortunately, Apple’s products remain distinctive for only a short time until similar Wintel products enter and dominate the market. Apple’s sales then drop, leading to the company’s up and down financial performance (See APPENDIX 5: Internal Analysis Selected Apple Financial Results). Most significantly, Apple has always emphasized “user friendly” computers with its own proprietary operating system, creating highly brand loyal Apple users. But limited software applications prevent converting Wintel-PC users or new computer buyers to Apple. For example, Apple’s successful iMac sold 6,000,000 units from 1998 to 2001, but PC sales were 300 million during the same period. Apple’s innovation is insufficient to generate strong market share. APPENDIX 3: Internal Analysis Apple Value Chain presents the company’s strengths and weaknesses. It is an unfortunate contradiction that Apple’s innovation and distinctiveness also limits its acceptance in the market, a theme throughout
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In the Key success factors - Apple has always stood out for...

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