Distribution - Product Distribution What is a Marketing...

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Unformatted text preview: Product Distribution What is a Marketing Channel? A mar keting channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Channels and Marketing Decisions • A push str ategy uses the manufacturer’s sales force, trade promotion money, and other means to induce intermediaries to carry, promote, and sell the product to end users. • A pull str ategy uses advertising, promotion, and other forms of communication to persuade consumers to demand the product from intermediaries. Negotiation Promotion Contact Transporting and storing Financing Packaging Money Goods Today’s system of exchange Producers Users Why are Marketing I ntermediaries Used? • The use of intermediaries results from their greater efficiency in making goods available to target markets. • Offer the firm more than it can achieve on it’s own through the intermediaries: – Contacts, – Experience, – Specialization, – Scale of operation....
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This note was uploaded on 07/18/2011 for the course ECON 234 taught by Professor Pakki during the Spring '11 term at Kansas City Kansas Community College.

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Distribution - Product Distribution What is a Marketing...

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