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business%20presenatations - Success Skills S uccess Skills...

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1225 Am J Health-Syst Pharm—Vol 67 Aug 1, 2010 S uccess Skills The Success Skills column provides practi- cal advice to help pharmacists become more effective in their professional and personal lives. Installments are contributed by and reflect the views of Sara J. White, M.S., FASHP, Pharmacy Leadership Coach, Moun- tain View, CA. Public speaking revisited: Delivery, structure, and style A former dean of the Mylan School of Pharmacy at Duquesne Univer- sity once was asked to name the most important skill for successful pharma- cists in today’s market. He could have said deep scientific knowledge, clinical prowess, or business savvy, but instead he answered “com- munication skills.” Indeed, it is often said that it does not matter what you know if you cannot communicate it to others. Although that may be overstat- ing the point, quality communication skills are paramount in all aspects of our lives. A brief review of the essentials of pub- lic speaking, a topic that many of us have not revisited for years if not decades, will energize and sharpen our skills. To be successful as an orator, regardless of the setting, attention to three key areas—delivery, structure, and style—is needed. Mentally review- ing each of these areas before your next presentation will help you put your best foot forward. Delivery. Fluency. In truth, many of us spend far more time crafting our PowerPoint slides than we do perfect- ing our delivery. However, even the best content can be overlooked if its delivery is poor or mediocre. The first essential aspect of delivery is fluency. The steady flow of a presentation will allow the au- dience to focus on your words and not on a choppy delivery. Correct pronuncia- tion is part of fluency. This is especially important with a scientific topic and a knowledgeable audience. Mispronun- ciation will diminish your credibility, your impact, and your message. Whether intentionally or not, the audience will spend time focus- ing on a misstep and not on the valuable message. A presenta- tion to an oncology physician team is the wrong place to fum- ble through the name of the latest mono- clonal antibody. Practice is the key to pronunciation, overall fluency, and other aspects of delivery. Challenging words are much easier to pronounce dur- ing rehearsal than during a presentation, when nerves can take over and cause mis- pronunciation. It is advisable to practice so that the appropriate pronunciation be- comes second nature. When all else fails, spell out the problem words phonetically in your notes. Pitch, power, and pace. Three addi- tional elements that can drastically affect delivery are pitch, power, and pace. Like the gears on a car, these can be shifted to emphasize key points, make your presen- tation memorable, and wake up sleeping audience members. The pitch and power of your delivery should be different when you are discussing a patient with an adverse drug reaction and when you are explaining an exciting breakthrough in translational research.
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business%20presenatations - Success Skills S uccess Skills...

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