Lecture 1 Introduction January 25

Lecture 1 Introduction January 25 - MKTG 311: Fall 2010 LEC...

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MKTG 311: Fall 2010 LEC 90 (CRN 90473) Introduction to Marketing Tuesdays and Thursdays: 11:40-1:05 in LH 002
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Today’s Class: o Overview of: o Syllabus - Salient features o MKTG 311 – Main Topics / Concepts
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Instructor: Subimal (Chat) Chatterjee ( schatter@binghamton.edu ) Graduate TA: Dipankar Rai ( dipankarrai2002@gmail.com (Responsible for the Connect Homework) Undergraduate TA’s: Christine Warkenthien ( cwarken1@binghamton.edu ) Andrew J Philpott ( aphilpo1@binghamton.edu ) (Responsible for the lecture materials)
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Monday Tuesday Wednesday Thursday Friday Christine (11:00 – 1:00) AA-G20 Dipankar (2:00 – 4:00) AA-216 Chat (10:00 – 11:30) AA-224 Class (11:40 – 1:05) LH-002 Andrew (2:00 – 4:00) AA-G20 Christine (11:00 – 1:00) AA-G20 Chat (10:00 – 11:30) AA-224 Class (11:40 – 1:05) LH-002 Andrew (2:00 – 4:00) AA-G20 Dipankar (10:00 – 12:00) AA-216 Office Hours (Starting January 31, 2011)
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Syllabus - Salient Features
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Text : (Page 1) ISBN: 978-0078083525, Grewal/Levy, Marketing loose-leaf 2/e with Connect Plus Access Card The Connect access is $20 (in case you buy the textbook from another source)
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Evaluations (Pages 2, 3, 4) (a) Micromatic Simulation (Total 50 points, Pages 2, 3): Integration of the J-Core Curriculum: Students play the game (in groups) over several quarters and “experience” the interconnectedness of business decisions (Marketing, Finance, and Operations) Led by Alex Woloszyn, Jr. ( awolosz@binghamton.edu ) – he will contact you with further details (including a tutorial class on game strategy) No MKTG 311 classes on March 1, and March 10
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Waivers (Page 3): If you are a non-SOM student (e.g., Dual-Diploma Information Systems) and / or you are taking (or plan to take) only MKTG 311 in your J-Core (MKTG 311, FIN 311, IBUS 311, MGMT 311), please send the instructor an email explaining your situation
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Lecture 1 Introduction January 25 - MKTG 311: Fall 2010 LEC...

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