Spring 2011 Exam 1 Version 100

Spring 2011 Exam 1 Version 100 - MKTG 311: Exam 1, Spring...

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MKTG 311: Exam 1, Spring 2011 Total: 100 points; March 3, 2011 (YOUR SPECIAL CODE IS 100) Student: ______________________________________________________ (a) PLEASE BUBBLE IN YOUR NAME (LAST, FIRST, MI) AND SPECIAL CODE (100) ON THE BLUE ANSWER-SHEET (b) PLEASE DO NOT OPEN THIS BOOKLET UNLESS TOLD BY THE INSTRUCTOR TO DO SO (c) TEAR OUT THE LAST PAGE AND USE FOR ROUGH WORK Your Name Goes Here Your Special Code Goes Here: Green = 100, Yellow = 200
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Questions 1 to 20 refer to the outside readings and videos Questions 1 to 4 refer to the set of readings on the topic Does the Free Market Corrode Moral Character 1. Reich’s commentary suggests that consumers balance their market impulses with their moral ideals by ________________ A. Disregarding their moral aspirations as consumers C. Taking full responsibility for their actions B. Shunning deals; buying only eco-friendly products D. All of the above 2. When it comes to free markets and moral character, Reich believes that _____________________________ A. Competition corrodes moral character C. Consumers would rather not know the answer B. Free markets do not corrode moral character D. Wealth corrodes moral character 3. Bhagwati’s commentary suggests that ___________________ A. Profits get channeled into altruism C. A global economy expands social/moral awareness B. Competition forces firms to shed their prejudices D. All of the above 4. Walzer’s commentary suggests that market competition makes people _____________ A. Break rules of decent conduct C. Both (A) and (B) B. Make up good reasons for breaking the rules D. None of the above Questions 5 to 10 refer to the article Economics Behaving Badly (including the embedded links) 5. New York City’s attempt at calorie postings revealed that the law ____________________ A. Reduced focus on the cheaper foods C. Made people order slightly more calories B. Made people order slightly less calories D. Both (A) and (B) 6. Marketers/policy makers can reduce obesity by ______________ A. Providing more nutrition information C. Passing comprehensive heath care reform B. Increase the price of junk food D. Both (A) and (B) 7. Studies examining a vehicle’s fuel efficiency have shown that people believe that an improvement from ____________________________ saves more gas than an improvement from _____________________ A. 25 to 50 mpg; 10 to 20 mpg B. 10 to 20 mpg; 25 to 50 mpg 8. Reporting vehicle efficiency in gallons per 1,000 miles ________________________ A. Is the standard in many countries C. Makes it easy to gauge gas consumption B. Makes it easy to gauge money savings D. All of the above 2
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9. According to a study urging households in a middle class neighborhood in San Diego to save energy by leaving messages on their doorknobs, the only message that had a significant effect __________________ A. Said neighbors had curbed energy use C. Emphasized that they would save money B. Urged that they save the earth for the future D. Appealed to their sense of fairness
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This note was uploaded on 07/19/2011 for the course MKTG 311 taught by Professor Chatterji during the Spring '08 term at Binghamton.

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Spring 2011 Exam 1 Version 100 - MKTG 311: Exam 1, Spring...

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