1b general environment

1b general environment - Since Skinner became CEO of...

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Since Skinner became CEO of McDonald’s, he has to face with many problems and one of them is the McDonald’s general environment. Firstly, I will tell about the demographic segment, in urbanized countries such as United States, Japan and many countries in Western Europe, the median age of the population increase, due to slowing birth rates and longer life expectancy. In addition, the income level of people in these countries also high so they can afford to dine at higher priced restaurants. As a result, the fast food restaurant will be affected follow adverse way. In addition, religion also has effect, for example in many Asian countries, it is not permissible to eat red meat, so to face with this problems McDonald’s using white meat with products such as Chicken selected ( Asian style salad with chicken)… Secondly, about the sociocultural segment, the people have a greater concern for healthy diets and physical fitness, greater interest in the environment. Therefore, they have high requirement
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This note was uploaded on 07/19/2011 for the course MGMT 121 taught by Professor Lontrau during the Spring '11 term at Keuka.

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1b general environment - Since Skinner became CEO of...

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