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Unformatted text preview: ACTIVITY #1: VALUING ECOSYSTEM: WHY IS THERE A NEED TO PROTECT THE ENVIRONMENT AND KEEP ECOSYSTEMS HEALTHY? An Activity on Framing Environmental Protection Policies Objective: Identify three major frames in environmental protection issue. Introduction: Complex issues are often framed when relayed to the public. For example, the political rally of Ku Klux Klan is framed in the media as either a public safety or a free speech issue (Druckman, 2001). Alternatively, social policies to solve the Asian disease problem are framed either in terms of saving lives or losing lives (Kahneman, 2003). The fact that complex issues can often be framed in multiple ways often gives rise to different public standpoints and preferences – a phenomenon known as framing effect. Framing can make different aspects of an issue more salient than the others and therefore more accessible. make different aspects of an issue more salient than the others and therefore more accessible....
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- Winter '10
- Environmentalism, Natural environment, Environmental protection, Framing Environmental Protection, framing effect. Framing