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S3+4_CSR_handouts

S3+4_CSR_handouts - CSR Defined 2 Corporate Social...

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3/9/2010 Business Ethics Truong Thi Nam Thang 1 CORPORATE SOCIAL RESPONSIBILITY Dr. Truong Thi Nam Thang CSR Defined “Standards and principles that guide behavior in the world of business” E l d i f “An organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact” 2 Business Ethics Corporate Social Responsibility (1970s) Evaluated in terms of individual and group decisions Judged right or wrong, ethical or unethical by others inside or outside the organization Not necessarily accurate minimize its negative impact “CSR is a commitment to improve community well-being through discretionary business practices and corporate resources” Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Stakeholders (1989) 3 Steps of CSR 4 Philanthropic: “giving back” to society Legal : abiding by all laws and government regulations Ethical : following standards of acceptable behavior as judged by stakeholders Economic : maximizing stakeholder wealth and/or value
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3/9/2010 Business Ethics Truong Thi Nam Thang 2 The Pyramid of CSR 5 The Legal Dimension 6 Laws regulating competition Laws protecting customers L i i Laws protecting environment Laws promoting equity and safety The Ethical Dimension Behaviors or activities expected or prohibited by organizational members, the community and the society even though these b h i d i i i Ethics as a force in social responsibility Organizational direction for ethics and social 7 behaviors and activities are not codified into law responsibility The Economic Dimension 8 How resources for the production of goods and services are distributed within a social system Competition
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3/9/2010 Business Ethics Truong Thi Nam Thang 3 The Philanthropic Dimension 9 Business’s contributions to society and local community Quality of life issues Strategic Philanthropy 10 Strategic philanthropy is the synergistic and mutually beneficial use of organizational core competencies and resources to deal with key stakeholders resulting in organizational and societal benefits Social Marketing 11 Social Marketing is the Practice of Utilizing the Philosophy, Tools, and Practices of Commercial Marketing for Health and/or Social Programs.
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