S3+4_CSR_handouts - 3/9/2010 CSR Defined 2 Corporate Social...

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3/9/2010 Business Ethics Truong Thi Nam Thang 1 CORPORATE SOCIAL RESPONSIBILITY Dr. Truong Thi Nam Thang CSR Defined ± “Standards and principles that guide behavior in the world of business” El d i f ± “An organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact” 2 Business Ethics Corporate Social Responsibility (1970s) ± Evaluated in terms of individual and group decisions ± Judged right or wrong, ethical or unethical by others inside or outside the organization ± Not necessarily accurate minimize its negative impact ± “CSR is a commitment to improve community well-being through discretionary business practices and corporate resources” Philip Kotler and Nancy Lee, “Corporate Social Responsibility,” Wiley, 2007 Stakeholders (1989) 3 Steps of CSR 4 Philanthropic: “giving back” to society Legal : abiding by all laws and government regulations Ethical : following standards of acceptable behavior as judged by stakeholders Economic : maximizing stakeholder wealth and/or value
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3/9/2010 Business Ethics Truong Thi Nam Thang 2 The Pyramid of CSR 5 The Legal Dimension 6 ± Laws regulating competition ± Laws protecting customers ± Laws protecting environment ± Laws promoting equity and safety The Ethical Dimension ± Behaviors or activities expected or prohibited by organizational members, the community and the society even though these ± Ethics as a force in social responsibility ± Organizational direction for ethics and social 7 behaviors and activities are not codified into law responsibility The Economic Dimension 8 ± How resources for the production of goods and services are distributed within a social system ± Competition
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3/9/2010 Business Ethics Truong Thi Nam Thang 3 The Philanthropic Dimension 9 ± Business’s contributions to society and local community ± Quality of life issue Quality of life issues Strategic Philanthropy 10 ± Strategic philanthropy is the synergistic and mutually beneficial use of organizational core competencies and resources to deal with key stakeholders resulting in organizational and societal benefits Social Marketing 11 ± Social Marketing is the Practice of Utilizing the Philosophy, Tools, and Practices of Commercial Marketing for Health and/or Social Programs.
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This note was uploaded on 07/19/2011 for the course ECON 101 taught by Professor Wood during the Spring '07 term at University of California, Berkeley.

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S3+4_CSR_handouts - 3/9/2010 CSR Defined 2 Corporate Social...

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