Discussion Forum 4

Discussion Forum 4 - not scream Walt Disney to the average...

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I think Walt Disney reflects a lineup of related diversification. At first glance, it seems as though many of the businesses are unrelated (a hockey team & a cruise line). But, they nearly all have one thing in common. They almost all make use of the Walt Disney brand. Marketing Donald Duck in a movie and marketing Donald Duck in a theme park aren’t that different from a business perspective. It all boils down to the brand. Even the Anaheim Angels, a team that may
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Unformatted text preview: not scream Walt Disney to the average consumer, has a Disney connection. The movie Angels in the Outfield is about the Anaheim Angels (formerly California Angels). From a value chain perspective, developing, advertising, producing, and selling goods and services that all have a common theme has to cut out value chains steps by using information from one business to help with another....
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