exam 3 review REVISED***

exam 3 review REVISED*** - MCO 418 EXAM 3 REVIEW NAMES:...

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EXAM 3 REVIEW NAMES: (WHO AND WHAT THEY DID TO CONTRIBUTE TO MASS COMMUNICATION AND/OR SOCIETY) NELLY BLY - -she talked her way into the office of John Cockerill, managing editor of Joseph Pulitzer's "New York World." -Pioneered investigative reporting, posing as a mentally ill person in an asylum, and reporting about the cruel treatment within the facility. -Pulitzer agreed and held a competition which involved guessing the time it would take Bly to circle the globe. Over 1,000,000 people entered the contest and when she arrived back in New York she was met by a massive crowd to see her break the record in 72 days, 6 hours, 11 minutes and 14 seconds. JOSEPH PULITZER & N.Y. WORLD - -By 1883 Pulitzer was a wealthy man and was able to purchase the New York World for $346,000. The newspaper, which had been losing $40,000 a year, was turned into a journal that concentrated on human-interest stories, scandal and sensational material. Pulitzer also promised to use the paper to "expose all fraud and sham, fight all public evils and abuses, and to battle for the people with earnest sincerity". -1890 Pulitzer withdrew from the editorship of the New York World. Although only 43, Pulitzer was now virtually blind and for the rest of his life he was unable to return to the newsroom. However, he continued to manage the editorial and business direction of his newspapers. -Pulitzer's New York World and Hearst's New York Journal became involved in a circulation war, and their use of promotional schemes and sensational stories became known as Yellow Journalism. -Joseph Pulitzer, whose eyesight deteriorated rapidly during his later years, died in 1911. In his will left $2 million for the establishment of a school of journalism at Columbia University. He also left a fund that established annual prizes for literature, drama, music and journalism. Since 1922 Pulitzer Prizes have also been awarded to cartoonists. THOMAS EDISON-
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This note was uploaded on 07/19/2011 for the course MCO 418 taught by Professor C during the Summer '11 term at ASU.

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exam 3 review REVISED*** - MCO 418 EXAM 3 REVIEW NAMES:...

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