shoes - Chapter Five Entrepreneurship ONLINE CASE Shoes...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter Five: Entrepreneurship ONLINE CASE Shoes With Soul: Two Friends Realize a Dream Renee Albertelli and Richard Rodriguez shared a dream ever since they met in college: to start their own business. Both took business and marketing courses and began their careers in established businesses so that they could gain experience about what it takes to turn an idea into a business reality. But as they advanced in their careers, the firms they worked for didn’t offer the types of challenges they wanted to pursue. They decided they wanted to work for themselves, and they saw an opportunity. For her job in marketing at a telecommunications firm, Renee had traveled to several regions of the world with developing economies, including Africa, Asia, and South America. She became increasingly aware that women in these regions wanted—and needed—to find new ways to earn a living to support and educate their families. Richard, on the other hand, spent his time working in the financial offices of a major U.S. clothing firm that had its own stores nationwide.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

shoes - Chapter Five Entrepreneurship ONLINE CASE Shoes...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online