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Unformatted text preview: predict behavior . 2 types of uncertainty: 1. Behavior uncertainty [Should I hug, kiss?] 2. Cognitive uncertainty [What will they say? What will they feel?] 3 Strategies of Uncertainty Reduction: 1. Passive =hear about that person 2. Active =seek info about 1 person, but not talking to that person 3. Interactive = ask question, talk to that person Critique: 1. Great Heuristic value 2. Some theoretical statements of dubious validity 3. Uncertainty reduction is not the primary motivator Conditions that ENCOURAGE UR: 1. Anticipation of future interaction= I will see this person again 2. Incentive value= suck up to my boss 3. Deviance= someone does not fit stereotype...
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- Fall '08