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Unformatted text preview: 3. Parsimonious 4. Testable 5. Practical/Useful Valance= the positive or negative value we place on the unexpected behavior 2 Conflicting Valances Violence valance vs. Communicator Reward Valance Violence Valance is determined by:-Do you like the violation of space?-Is the nature of the behavior itself good or bad? 1) Evaluation of the behavior 2) Whether or not the behavior is more or less favorable than the expectation , and 3) The magnitude of the violation. A positive violation occurs when the behavior is more favorable than the expectation. A negative violation occurs when the behavior is less favorable. Communicator Reward Valance-Do you like the communicator?-Does he have the power to reward or punish me?-determines the interpretation of ambiguous communication-determines how the behavior is evaluated....
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This note was uploaded on 07/20/2011 for the course CMN 101 taught by Professor Feng during the Fall '08 term at UC Davis.
- Fall '08