CMN101 Exam2

CMN101 Exam2 - CMN101 Exam Notes Section 2: Theorizing...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CMN101 Exam Notes Section 2: Theorizing Definition of Communication Theory: An umbrella term for all careful, systematic and self-conscious discussion and analysis of communication phenomena. Theory= Concepts + Relationships 1. Concepts : words or terms that label the most important elements in a theory 2. Relationships : specify the ways in which the concepts in the theory are combined Goals of Theory - To predict, explain, understand, and/or - effect social change SIMILARITIES between Naïve and Professional Theorizing Both puzzle over questions encountered through observation Both seek answers for these questions Both set up certain criteria that define what an acceptable answer might be DIFFERENCES between Naïve and Professional Theorizing Researchers (particularly social scientists) systematically test theories while naïve scientists are inclined to engage in selective testing . [i.e. We like to believe what we want to believe]
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 07/20/2011 for the course CMN 101 taught by Professor Feng during the Fall '08 term at UC Davis.

Page1 / 2

CMN101 Exam2 - CMN101 Exam Notes Section 2: Theorizing...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online