apigee-api-product-mindset-ebook.pdf - The API Product...

This preview shows page 1 - 5 out of 25 pages.

The API Product Mindset How to move fast, delight customers, and c onti nually innovate to thrive in today’s economy
Table of contents The case for API products ........................................................................................ 03 How API products provide ongoing leverage .......................................................... 06 The product mindset pillars: outside-in, time to market, and iteration ................. 08 Take an outside-in approach ............................................................................. 08 Improve time to market with MVPs ................................................................. 11 Mature products through iteration ................................................................... 13 A guide to product management for APIs ............................................................... 14 Introducing the API team and the API product manager ................................ 14 Building a minimum viable product: design, develop, secure ......................... 17 Curating a world-class developer experience: publish, evangelize, scale, monitor .................................................................... 20 Championing the business value: establish KPIs, iterate, monetize ............... 21 What’s next? ............................................................................................................... 22 | CC BY-SA
The case for API products 1 Harvard Business Review, The Strategic Value of APIs, January 2015. 2 Ibid. Application programming interfaces, or APIs, are the way software talks to other software—so by definition, they’re a technology that connects systems. Many enterprise leaders think of them primarily in these terms. For example, 57 percent of respondents to Google’s enterprise digital maturity assessment tool, Apigee Compass , characterize APIs as systems integration technology . APIs. When people order a car, a ridesharing app leverages services such as Google Maps APIs for navigation. In turn, those ridesharing companies express their businesses as APIs. This lets developers build ridesharing into new experiences, such as allowing an end user to order a ride via a voice assistant. When the user pays for a ride with a given digital payments platform, an API enables that transaction too. APIs aren’t just some back office technical detail, in other words—they’re both products for the developers who build today’s customer experiences and the mechanisms through which value is increasingly exchanged in modern economies. In recent years, Salesforce has generated half its revenue through APIs 1 . For eBay, the figure has been 60 percent—and for Expedia.com, an astonishing 90 percent 2 . Google customer Magazine Luiza leveraged APIs to replace an old e-commerce model that supported only 35,000 SKUs with a global online marketplace featuring more than 1.5 million. The number of public APIs has grown But APIs are much more. They’re interfaces that enable developers to repeatedly leverage data, functions, and applications to build new products and services. They’re how a business expresses itself via software, and they enable that business to rapidly expand into new contexts or adapt to meet changing user needs and preferences. Take ridesharing apps. They exist partly because they can leverage existing capabilities made available via others’ | CC BY-SA 03
exponentially, from a few hundred in 2005 to more than 19,500 in Spring 2018 3 . Stories like these are why so many business leaders and analysts have begun to talk about an “API Economy.” “APIs make digital society and digital business work by connecting people, businesses and things.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture