GB519_Unit_2_Newsweek_Focus_Essay

GB519_Unit_2_Newswee - Running Head GB519 UNIT 2 NEWSWEEK FOCUS ESSAY GB519 Unit 2 Newsweek Focus Essay Jeanne Tarrant Kaplan University Graduate

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Running Head: GB519 UNIT 2 NEWSWEEK FOCUS ESSAY 1 GB519 Unit 2 Newsweek Focus Essay Jeanne Tarrant Kaplan University Graduate School of Business GB519 Measurement and Decision Making July 27, 2010
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GB519 UNIT 2 NEWSWEEK FOCUS ESSAY 2 Abstract This essay will explore the different aspects of profitability in the music industry. The explosion of the digital age and the internet has rapidly caused an evolution in how artists and companies produce and distribute their music. Gone are the days when a talent scout would discover a talent, take them into a recording studio, and promote only a few artists by exposure on the radio stations. Gone are the days when the recording label would invest all of their time, money and efforts into a few big name artists only. The industry has had to adapt rapidly to new technologies and media laws and regulations in order to remain competitive and successful.
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GB519 UNIT 2 NEWSWEEK FOCUS ESSAY 3 GB517 Unit Two Newsweek Focus Essay There are several costs that must be considered before a recording label can determine the profitability of either the market segment or the product segment. For the market segment, some of the costs to consider are how much it will cost to promote the group and how much the audience is willing to pay for the recording. A rock group, with huge concert production costs, is going to cost the label much more to promote. A classical music concert does not require as
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This note was uploaded on 07/20/2011 for the course BUS 250 taught by Professor Barrie during the Spring '10 term at Kaplan University.

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GB519_Unit_2_Newswee - Running Head GB519 UNIT 2 NEWSWEEK FOCUS ESSAY GB519 Unit 2 Newsweek Focus Essay Jeanne Tarrant Kaplan University Graduate

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