Unit_1_Case_Analysis_Apple[1]

Unit_1_Case_Analysis_Apple[1] - Running Head: UNIT ONE CASE...

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Running Head: UNIT ONE CASE ANALYSIS APPLE, INC. 1 Unit One Case Analysis Apple, Inc., 2008 Jeanne Tarrant Kaplan University, GB520 Strategic Human Resources Management May 30, 2010
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UNIT ONE CASE ANALYSIS APPLE, INC. 2 Summary This paper will explore the definition of Strategic Management and how it has contributed to the goals and objectives of Apple, Inc. as well as other major corporations. An analysis of this case will be largely supported by David Yoffie and Michael Slind, Apple, Inc., 2008. This article explores the history and management styles and actions from the company’s inception in 1976 through 2008. By exploring the management style and actions of the several managers between the exit of Steve Jobs in April 1985, and his fortuitous return in September 1997, evidence will show the economic results of each leader’s strategic management decisions.
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UNIT ONE CASE ANALYSIS APPLE, INC. 3 Strategic Management – What is it and Why is it Critical to Corporate Success? Strategic Management involves meeting the company’s financial goals as well as considering the needs of the employees. It requires considering and evaluating decisions of all departments of the company to ensure the whole company is moving towards the organization’s long term mission and objectives. It is necessary to have tactics in evaluating the market as well as what products will be developed to meet the market demands. Balanced resources must be allocated to research and development, marketing and staffing in order to stay in strategic alignment with the company’s mission and goals. According to Arieu (2007), “there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context”. The ongoing process of strategic management must at all times monitor and evaluate the
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Unit_1_Case_Analysis_Apple[1] - Running Head: UNIT ONE CASE...

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