chp23 - Nike Phil Knight,founder and former CEO of Nike,...

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Phil Knight,founder and former CEO of Nike, played sports and covered the sports beat for his high school newspaper graduated from the University of Oregon with a B.S. in business administration in 1959 competed on the track team and recorded a personal best time of 4:10 for the mile run received an MBA from Stanford University in 1962. In 1964 Knight and his former track coach, Bill Bowerman, each invested $500 to start Blue Ribbon Sports, the progenitor to Nike both expressed dissatisfaction with American running shoes and decided to try to improve on shoe design originally Knight sold his shoes out of the back of a station wagon
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Nike; The Cortez, the first shoe to appear under the Nike brand, arrived in 1972 was successful and launched substantial growth for the the company named for the Greek goddess of victory by 1979 Nike claimed 50% of the U.S. running shoe market through the 1980s and 1990s, Nike's advertisements helped make it the foremost retailer of athletic shoes worldwide
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This note was uploaded on 07/21/2011 for the course BUS 1302 taught by Professor Falcon during the Spring '11 term at University of Texas at Dallas, Richardson.

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chp23 - Nike Phil Knight,founder and former CEO of Nike,...

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