Cognitive+Biases+Balance+Theory

Cognitive+Biases+Balance+Theory - Balance Theory 1896-1988...

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Unformatted text preview: Balance Theory 1896-1988 Fritz Heider Balance Theory In 1958 Fritz Heider published The Psychology of Interpersonal Relations This book kick-started two major research programs… Attributions Balance Theory Heider’s approach was distinct in psychological social psychology for its emphasis on theory But what is Balance Theory? A theory of cognitive consistency Similar to cognitive dissonance theory, though invented earlier Fritz Heider’s (1946, 1958) “Balance Theory” 3 Basic Elements in a “Cognitive System” The person: P Another person: O An “impersonal” object, idea, or event: X Main Assumption P seeks “balance” among the elements in a cognitive system P (You) (Your Date) O X ( Hot Tub Time Machine ) You go to a movie with someone Lets say it’s Hot Tub Time Machine , or some other amazing film You love it (obviously, you have very good taste) Your date does too….that’s balanced You propose on the spot + + + P (You)...
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This note was uploaded on 07/21/2011 for the course SOC 150a taught by Professor Willer during the Fall '09 term at Berkeley.

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Cognitive+Biases+Balance+Theory - Balance Theory 1896-1988...

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