Cognitive+Biases+Attributions

Cognitive+Biases+Attributions - Cognitive Biases:...

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Cognitive Biases: Attribution Theories This is the way Descartes thought your brain worked
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How Do People Think? The Cartesian Model of Rational Thought Descartes, 17 th century Human reasoning is and should be logical Part of the Enlightenment view of a clockwork universe Characteristics of Rational Thought Cold, logical, deliberate, conscious, defensible, reasonable In economics, also typically assumed to be selfish, goal-directed, “utility maximizing”
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How Do People Think? Is This How People Think? Sometimes, but usually not “Cognitive biases” are the exceptions to rationality
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Social Cognition and Attributions What is social cognition ? The study of the ways in which we process, store, and remember information about people Studies exceptions to rationality a lot Often talk about “heuristics and biases” This is a branch of social psychology? Yes What is attribution? The process through which an “observer” infers the causes of another’s behavior
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Attributions (Origins) Origins in Gestalt Psychology German movement Studied the basic rules and principles of perception Fritz Heider Studied perceptions of moving objects Heider and Simmel, “An experimental study of apparent behaviour” Noticed strong tendency to anthropomorphize “The Pathetic Fallacy” “Biological Motion” 1896-1988
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Heider’s “Naïve Psychology” We are all mini-psychologists, trying to determine the causes of others’ behaviors Two main types of attribution Dispositional - an observer “attributes” another’s behavior to internal states Situational - an observer “attributes” another’s behavior to the environment
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This note was uploaded on 07/21/2011 for the course SOC 150a taught by Professor Willer during the Fall '09 term at Berkeley.

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Cognitive+Biases+Attributions - Cognitive Biases:...

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