Conformity+2 - Conformity 2: Breaching and Pluralistic...

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Conformity 2: Breaching and Pluralistic Ignorance
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Breaching What is breaching? The purposeful breaking of social norms Useful for… Identifying what is and is not a norm Studying how norms and conformity are upheld in society What’s a norm ? “Rules, about which there is some degree of consensus, that are enforced through social sanctions” (Horne 2001)
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Breaching Really people just have to think they are enforced Politeness norms generally are not enforced Emily Post on how a host should respond to breaches of proper etiquette
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Breaching Norms vary across cultures, i.e. they are “culturally bounded” Things that are inoffensive here are offensive elsewhere OK sign, hand you shake with Things inoffensive elsewhere are offensive here Treatment of women Tourism often entails accidental breaching In Japan, be careful how you leave your chopsticks, fold your robe
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History of Breaching Howard Garfinkel Studied ethnomethodology, how people make sense of and understand the world Pioneered use of breaching experiments to study how social order is upheld Stanley Milgram Had his students ride NYC subway trains and ask riders for their seats Students reported diverse reactions: weird looks, frequent compliance But also extraordinary stress
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History of Breaching Breaching is now common in entertainment Candid Camera Jamie Kennedy Experiment Da Ali G Show Boiling Point Several overseas shows…
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Examples of Breaching Garfinkel had students go home at Christmas and behave like tenants Order pizza or a Whopper at McDonald’s Stand uncomfortably close to another person while having a normal conversation Tip your friends for being kind/nice Try to negotiate bus fare Shake your head when you say “yes” Ride the elevator facing the wrong way
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Breaching Assignment Due Friday, September 24 Actually graded (A, B, C,D, F), so fulfill all requirements! Please God, proofread
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Conformity+2 - Conformity 2: Breaching and Pluralistic...

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