Conformity+1

Conformity+1 - Conformity 1: The Sherif and Asch...

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Conformity 1: The Sherif and Asch Experiments
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Conformity What is conformity? The tendency of individuals to change their expressed views and attitudes to those of others Conformity in Berkeley can get complicated
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Allport Study Floyd Allport (1924) First “modern” lab study of conformity Study: Had Participants rate the un/pleasantness of odors Finding: People avoid making extreme judgments in the presence of others (moderation effect) Explanation: Instinctual submission to the group
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Conformity, Study 1 (1936) Muzafer Sherif (1906-1988) Born Muzafer Serif Basoglu in Turkey Interested in norm formation How do groups come to uniformity in their opinions of things? The Autokinetic Effect Astronomical observation Pilots at night
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Autokinetic Effect
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Conformity, Study 1 (1936) 2 conditions Individual Experiments Group Experiments Light shown on wall of totally dark room Participant is told it is moving and asked to identify how much in inches In individual experiments, participants settle on some personal standard estimate of movement
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Conformity, Study 1 (1936) Group Experiments 2 or 3 person groups Gave judgments of light movement in random order Two kinds of influence observed Within trial: estimates earlier in trial affect later estimates Across trials: general tendency to settle on a range Some sessions started individual, then group…others, group then individual
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When you start with individual judgment, you see initial diversity and then convergence When you start with group you see quicker convergence, which persists when individuals are separated
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Conformity, Study 1 (1936)
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Conformity+1 - Conformity 1: The Sherif and Asch...

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