marketing - + Principle of Marketing BMKT300 Shadowing the...

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+ Principle of Marketing BMKT300 Shadowing the Manager of AL-Hoshan Pan Gulf NAME: Khaled Saleh Al-quhfa ID: 60910035 Date: 10 th November 2010 Instructor: Dr.Sharaf Al-Kibsi
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Introduction Hoshan pan gulf is one of the oldest, largest and most successfully manufactory whole seller in the Middle East and Africa. Hoshan Pan Gulf was founded by Mr,Ahmed Alhoshan on 1964.Alhoshan Pen Gulf and its branches operate in more than 30 countries, with 500 employee across the middle east and Africa and generate revenues in excess of $1 billion. In its pursuit of never ending growth and expansion, Hoshan pan gulf open her first brunch in Yemen but its working under alshadadi name on 1995, and in short time with the lead of the branch manager Mr.Saleh, HPG has become one of the largest and strongest competitor stationary whole sellers in the Yemen market. HPG Yemen stays committed to provide it's consumers with top quality products. Its diverse portfolio own brands like alpha, atlas, ayman, fantastic, funbo, fine stroke, alkhatal and Manufactory brands like Uniball, Steadtler, Pentel, Penac, loctite, rapid, Carl, folex, bi-office, folder mate, Fuji, and mapped. HPG Yemen Organization Chart Direct Costumer's They sell their products through variety of channels such as Importers: are the big stationeries that order a huge amount of orders such as Al-Shadadi and he is the main customer and hpg works in yemen under his brand name because of the regulation, Al-Shadadi is having 7% by only providing his name and his warehouses. Other importers' such as Shebami, Algeel Algaded , Bin Zaidon …….etc.
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Distributers: are the wholesaler's such as Al-Asima(Aden), Al-Ra'isya …..etc .etc Convenient Stores : such as Al-Huda, Hadda Hart……etc Segmentation They have a different product for different Generation. Mapped & Funbo: this two brands are for the kids it include pen's, pencils, colors rubbers, staplers ……etc. This product is specified with designs that attract this kind of generation. High school student's and the university student's they provide them with product's such as Uniball, Pentel, Steadtler, Art Materials and Rapid: this type of product are specified for the teenagers and youth which is designed to attract this generation of people and it fits their needs. For Office usage such as Fantastick, Carl, atlas, Bi-office, Olpha, Fuji and alpha this kind of products are efficiently and accurately chosen and designed to fit and satisfy their needs. Marketing Strategy They decide their strategy after analyzing the market and that happen by giving the task to the sales men that submit every month a report for the market situation and what is the most product are demanded by the market then at the end of the year the manager decide a meeting for all the sales men and decide what the strategy for the
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marketing - + Principle of Marketing BMKT300 Shadowing the...

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