Factor Analysis of MBA Car Attributes

Factor Analysis of MBA Car Attributes - Multivariate...

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Multivariate Principal Components / Factor Analysis Principal Components: on Correlations Number Eigenvalue Percent Percent Cum Percent 1 5.9267 37.042 37.042 2 3.1872 19.920 56.961 3 2.5420 15.887 72.849 4 0.6484 4.052 76.901 5 0.5894 3.684 80.585 6 0.4773 2.983 83.568 7 0.4063 2.539 86.107 8 0.3691 2.307 88.414 9 0.3371 2.107 90.521 10 0.2963 1.852 92.373 11 0.2767 1.729 94.102 12 0.2417 1.510 95.613 13 0.2052 1.282 96.895 14 0.1846 1.154 98.049 15 0.1686 1.054 99.103 16 0.1435 0.897 100.000 Eigenvectors (only first 5 shown) Exciting 0.35856 -0.00282 0.13125 0.09134 0.03022 Dependable 0.05495 0.34129 -0.26811 -0.37954 0.60261 Luxurious 0.27014 0.15948 -0.29068 -0.02442 -0.25952 Outdoorsy 0.01935 0.22088 0.50551 -0.27992 -0.11411 Powerful 0.29894 0.16577 0.14276 -0.08520 0.01880 Stylish 0.36353 0.05651 -0.04218 0.19836 -0.07250 Comfortable 0.06443 0.39057 -0.23538 -0.07353 -0.59993 Rugged 0.02322 0.24821 0.48936 -0.31739 -0.06278 Fun 0.35874 0.03142 0.09679 0.09961 0.03423 Safe -0.02983 0.41680 -0.22395 -0.29301 0.02664 Performance 0.32907 0.04577 -0.14612 0.11839 0.26253 Family -0.28088 0.32019 -0.00627 0.17513 0.06639 Versatile -0.10328 0.37577 0.23974 0.48908 -0.04208 Sports 0.29172 -0.01637 0.31006 0.07855 0.22460 Status 0.34696 0.06957 -0.13892 0.13345 -0.04226 Practical -0.18961 0.37258 -0.00158 0.46071 0.23852
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Scree Plot Score Plot Eigenvalue -1 1 3 5 7 0 5 10 15 Number of Components -8 -6 -4 -2 0 2 4 6 8 Prin2 0 2 4 6 8 Prin1
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Factor Rotation: Using Principal Component Approach and Quartimax Rotation (Based on m = 3 factors) Prior Communality Estimates:1 Unrotated Factor Pattern Exciting 0.872909 -0.005027 0.209255 Dependable 0.133782 0.609293 -0.427454 Luxurious 0.657637 0.284720 -0.463450 Outdoorsy 0.047102 0.394337 0.805959 Powerful 0.727752 0.295946 0.227616 Stylish 0.885001 0.100888 -0.067247 Comfortable 0.156841 0.697268 -0.375278 Rugged 0.056535 0.443119 0.780203 Fun 0.873351 0.056098 0.154310 Safe -0.072618 0.744098 -0.357059 Performance 0.801101 0.081719 -0.232966 Family -0.683794 0.571631 -0.009994 Versatile -0.251435 0.670852 0.382224 Sports 0.710177 -0.029223 0.494347 Status 0.844661 0.124197 -0.221480 Practical -0.461597 0.665158 -0.002527
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This note was uploaded on 07/22/2011 for the course STA 4702 taught by Professor Staff during the Spring '08 term at University of Florida.

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Factor Analysis of MBA Car Attributes - Multivariate...

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