MKT 421 Week 5 Team Assignment - Marketing Plan Final Paper and Presentation

MKT 421 Week 5 Team Assignment - Marketing Plan Final Paper and Presentation

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Marketing Plan 1 Running head: MARKETING PLAN: FINAL PAPER Marketing Plan: Final Paper University of Phoenix MKT/421 - Marketing
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Marketing Plan 2 Abstract Pet Palace has a product about to be introduced into the market. The product will be named Allergy Be-Gone. This product has the potential to improve the health of individuals who have allergies to pets. Allergy Be-Gone can also make it possible for individuals who never thought they could own pets due to allergies, have new options. Even though the product formulation is a first of its kind in the industry, and has already proven to be a popular product in the testing stages, a strategic marketing plan will be the key to the overall success of Allergy Be-Gone. This paper will define Pet Palace’s marketing plan for Allergy Be-Gone.
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Marketing Plan 3 Marketing Plan: Final Paper Marketing is necessary in every business for it to be successful, without exception. Whether it is minimal for a generational business in a small community or a large nationwide campaign for a well-known chain, marketing will seep into every business in some form or another. The beginning of any plan is defining the vision and goals. There should be a 12-month goal in place. When a new item is introduced into the market, it is imperative there is a good baseline from which the company launches this idea into the public. SMART is a practice that the owner of Pet Palace, Raymond Morose, has practiced with his small staff throughout the 44 years Pet Palace has been in business (Manta , 2010). SMART is an acronym for specific, measurable, achievable, relevant, and time-based. Using SMART as a foundation will enable the business to describe the product, explain the importance of marketing to the business, identify the analysis, and decide on which of the many strategies are the best to use. Because Pet Palace is a private company that has sold pet supplies for many years, it will be entering a new level by bringing this product to fruition under its own umbrella (Manta , 2010). Developing a solid marketing strategy for the new product, Allergy Be-Gone, is an endeavor Pet Palace is excited to take on. Pet Palace has been in the planning stages of this new product for almost 36 months. Description of New Product – Allergy Be-Gone Intelligence gathered has discovered that many people have allergies toward pets. Pet Palace has developed the product, Allergy Be-Gone, to reduce allergies and allow pets and
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Marketing Plan 4 people to live happily together. Allergy Be-Gone will be introduced on the market as an allergy neutralizer that will enable people to be around pets without the irritation of allergies.
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Marketing Plan 5 Allergy Be-Gone is a liquid pump spray that can be used as a grooming aid to lower allergies. Allergy Be-Gone reduces dandruff, shedding, and coat oils that cause allergies. In addition, Allergy Be-Gone will have a fresh clean scent to encourage use on pets, pet beds, and other places pets frequent. The product is safe to use on pets several times per week, and because
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MKT 421 Week 5 Team Assignment - Marketing Plan Final Paper and Presentation

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