MKT 421 Week 5 DQ 1

MKT 421 Week 5 DQ 1 - Florida's Department of Citrus and a...

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Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not? The ethical issue involved is correct representation of the contents of the drink. Here the Sunshine's action is not justified as it is misrepresenting the contents. Consumer responsibility is a part of overall societal responsibility of an organisation. Marketers must have certain responsibility towards the society. Social responsibility is a doctrine that claims that an entity whether it is state, government, corporation, organization or individual has a responsibility to society. This responsibility can be "negative," in that it is a responsibility to
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MKT 421 Week 5 DQ 1 - Florida's Department of Citrus and a...

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