MKT 421 Week 5 DQ 2

MKT 421 Week 5 DQ 2 - demand It is important to understand the culture that region/country buying behaviour of consumers current trends in the

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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company's marketing strategy? Why? It is essential to first assess the demand for the product in a particular region, compare this with demand in other regions. Narrow down and select that region where supply falls short of
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Unformatted text preview: demand. It is important to understand the culture that region/country, buying behaviour of consumers, current trends in the market, government's policies, laws, regulation, competition from both domestic and foreign competitors and accordingly set a price for the product. Thus I feel the buying behavior of the consumers is most important. The coffee chain should research and find out the needs of the Chines consumers and adjust its strategy accordingly....
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This note was uploaded on 07/22/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.

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