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Unformatted text preview: demand. It is important to understand the culture that region/country, buying behaviour of consumers, current trends in the market, government's policies, laws, regulation, competition from both domestic and foreign competitors and accordingly set a price for the product. Thus I feel the buying behavior of the consumers is most important. The coffee chain should research and find out the needs of the Chines consumers and adjust its strategy accordingly....
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This note was uploaded on 07/22/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08