MKT 421 Week 5 DQ 3

MKT 421 Week 5 DQ 3 - How has technology affected...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
What types of new technologies are organizations using to market their products and services to both buyers and sellers. Role of Technology in Marketing In the contemporary environment, technology advancement has changed the entire world's life. Technological advancement has affected marketing in different ways (Haegele, 2001). Global customers can get 24 7 information about company's products and services with the help of internet and company website. Technological advancement has strengthened the relationship of global sellers and buyers of the organization. Technology has influenced the communication patterns used by the organizations. With the advancement of technology, marketing become easier for the marketers. Similarly, technology has assisted customers to share information with global users of the organization. Technology has made it possible for the organization to formulate tailor-made products and services through the help of customer feedback in the form of direct mails (Roberts, Bly & Feit, 2000). Types of New Technologies
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

MKT 421 Week 5 DQ 3 - How has technology affected...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online