MKT 421 Week 1 DQ 1

MKT 421 Week 1 DQ 1 - What is the definition of marketing?...

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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. What is the definition of marketing? “Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is meeting needs profitably” (Kotler & Keller, 2009, p. 5). Further, Perrault, Cannon, and McCarthy (2009) define marketing as performing activities that fulfill objectives by anticipating customer needs to supply need satisfying goods, services, and the like. What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? The benefit of incorporating marketing into the sales function of an organization is ultimately increased sales. Marketing can have great ideas for a product; however, you have to know how to get people to buy. A combined effort of marketing and sales can prove successful.
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This note was uploaded on 07/22/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.

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