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Unformatted text preview: Marketing and Sales are intertwined; Marketing brings potential customer to the sales department. In large selling organizations it is difficult to define where marketing ends and sales begin. Planning in marketing is important for several reasons. Planning allows the creation and implementation of marketing programs strategic in nature. A marketing plan allows budgeting and negotiation with outside providers. Further, a marketing plan documents the strategy or plan and communicates the information to employees to ensure all are on track. A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period (Kotler & Keller, 2009, p. 56)....
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This note was uploaded on 07/22/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08