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MKT 421 Week 1 Summary

MKT 421 Week 1 Summary - Marketing and Sales are...

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To end this week please select reply, type in your response to the thoughts below, and select post message. This is due by 11:59 PM Arizona time and is a portion of your weekly participation. Please select a topic that you enjoyed this week. Explain what it was, why it impacted you, and most important, how you can use it in your life. This first week has contained a wealth of information in regard to marketing. Benefits of incorporating marketing into the sales function of an organization, drawbacks of incorporating marketing, including marketing as a part of the sales, why planning is important, and essential components of a marketing plan. The benefit of incorporating marketing into the sales function of an organization is ultimately increased sales. Marketing can have great ideas for a product; however, you have to know how to get people to buy. A combined effort of marketing and sales can prove successful. I feel that marketing should be included as part of the sales organization within a company.
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Unformatted text preview: Marketing and Sales are intertwined; Marketing brings potential customer to the sales department. In large selling organizations it is difficult to define where marketing ends and sales begin. Planning in marketing is important for several reasons. Planning allows the creation and implementation of marketing programs strategic in nature. A marketing plan allows budgeting and negotiation with outside providers. Further, a marketing plan documents the strategy or plan and communicates the information to employees to ensure all are on track. “ A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocations over the planning period” (Kotler & Keller, 2009, p. 56)....
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