MKT 421 Week 2 DQ 3

MKT 421 Week 2 DQ 3 - of buyer, or to a wide variety of...

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What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? What are the different types of buyers and consumers? Buyers and consumers can come in several types. Individuals, young people, middle-aged people, older people, males, females, families as a whole, or companies. How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. The type of buyer affects marketing strategy. Marketing is aimed, or personalized toward a type
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Unformatted text preview: of buyer, or to a wide variety of buyers. For example, if marketing feminine products, the company would aim the marketing at females. Most men would not be interested in feminine products; therefore, the marketing needs to be aimed at the female buyer. How can an organization ensure that their market strategy is appropriate for their target market? Gathering intelligence and surveys can help ensure that an organization is appropriately marketing for their target market. I have seen where marketing companies hire individuals to watch commercials and fill out questionnaires. The marketing company gains insight into the buyers mind by reviewing the questionnaires about the commercials and can adjust the advertising accordingly....
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