Unformatted text preview: of buyer, or to a wide variety of buyers. For example, if marketing feminine products, the company would aim the marketing at females. Most men would not be interested in feminine products; therefore, the marketing needs to be aimed at the female buyer. How can an organization ensure that their market strategy is appropriate for their target market? Gathering intelligence and surveys can help ensure that an organization is appropriately marketing for their target market. I have seen where marketing companies hire individuals to watch commercials and fill out questionnaires. The marketing company gains insight into the buyers mind by reviewing the questionnaires about the commercials and can adjust the advertising accordingly....
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This note was uploaded on 07/22/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08