MKT 421 Week 3 DQ 2

MKT 421 Week 3 DQ 2 - 169.00 free • discount...

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Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? I chose the Keurig Platinum Single Cup Coffee Maker. I recently purchased this product as a Christmas present for my mother, and did a lot of research on it to find the best deal. Since this product as many accessories that go with it, there are many combinations of offers. Price additional benefits 149.00 14.00 comes with 48 single cup coffees water filters additional accessory for brewing regular coffee Kohl's 169.00 free comes with 12 single cup coffees
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Unformatted text preview: 169.00 free • discount on other accessories if the coffee maker is purchased At a quick glance, it appears that the best deal is at They clearly offer a great price, and more benefits for the exact same product as the other two locations. What is not showing is that often times, Kohl's offers specials such as "Kohl's cash". This is a $10 certificate for every $50 spent. In the case of the purchase of the coffee maker, a consumer could get $30 to spend on other items. It would all depend on what is important to the consumer. Some would enjoy the Kohl's cash for an additional purchase of any products they want, and some like the accessories specific to the coffee maker included in the package deal as QVC offers....
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