Unformatted text preview: your order is shipped directly to your home or to a local store. Channels of distribution rely on logistics to assure their product is delivered to the customer in the same condition and quality as manufactured, e.g. no shipping damage. How does geographical location affect your selection of distribution channels? Geographical location greatly affects my selection of distribution channels. I would much rather purchase from a local company due to shipping times and return issues. If I purchase a product from a location far away, shipping times and shipping costs are increased. In addition, if there is a problem with the product and I need to return it, I face the same shipping issues. Reference Kotler, P. & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall....
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This note was uploaded on 07/22/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08