MKT 421 Week 4 DQ 1

MKT 421 Week 4 DQ 1 - your order is shipped directly to...

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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? What is a distribution channel? A distribution channel is a place to display and sell a product. “The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents” (Kotler & Keller, 2009, p. 14). A example of a distribution channel is Toys R Us. Toys R Us carries many different brands of toys and baby products all distributed to their stores in order to display and deliver the product to the customer. What is the relationship between channels of distribution and logistics? Channels of distribution and logistics go hand-in-hand. Toys R Us offers online ordering where
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Unformatted text preview: your order is shipped directly to your home or to a local store. Channels of distribution rely on logistics to assure their product is delivered to the customer in the same condition and quality as manufactured, e.g. no shipping damage. How does geographical location affect your selection of distribution channels? Geographical location greatly affects my selection of distribution channels. I would much rather purchase from a local company due to shipping times and return issues. If I purchase a product from a location far away, shipping times and shipping costs are increased. In addition, if there is a problem with the product and I need to return it, I face the same shipping issues. Reference Kotler, P. & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Prentice-Hall....
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